What is Blogger?
If you don’t, then you’ve come to the right place. In 1994, when blogs began, a blog was more of a personal diary that people shared online. In this online journal, you could talk about your daily life or share about things that you were doing. Then, people saw an opportunity to communicate information in a new way online. Thus began the beautiful world of blogging.
Blogging has quickly become one of the most popular ways of communicating and spreading information and news. Blogs can be used for personal use, business, news, and networking. If you’re interested in starting a blog and becoming a professional blogger, it’s important to set the right expectations.
The idea of “working from home,” without an office, seems glamorous, but it’s important to remember that professional blogging takes work. Early on, a professional blogger is a one-person team, and there’s always more that you could be doing.
What does a Blogger do?
Originally blogs were known as “weblogs”. They were used so people could write about their day-to-day activities. Their everyday tasks became content for their mini sites, where they would record their opinions, stories, photos, and videos. Some of these mini sites gained a following, and the hobby of blogging was born.
Professional bloggers are a far cry from scammy internet ads, and they take their profession seriously. But what does it mean to be a professional blogger, what does a professional blogger do, and how do bloggers become professionals? Some of the professional bloggers are hesitant to call themselves bloggers. They’re scared that the association with the word “blog” is going to make them seem less legitimate.
The rise of professional bloggers and content marketing has shown companies that blogging is a legitimate marketing strategy. People who blog for a company are writing to help build an audience, with the end goal of bringing more customers to the company’s product or service.
There are a variety of things that bloggers can do to maintain their blog and their audience:
- use images that truly compliment their content
- research other blogs with similar content and great reference material
- establish social media presence – Twitter, Facebook, Instagram, Pinterest etc.
- keep up with all changes on each of the social media platforms
- update their credits page with all their media and major mentions
- share their content on social media, encouraging conversation
- manage comments, spam, and read and reply to each one
- guest blog once or twice a month by creating fresh content for another blog
- keep the back-end running smoothly (the platform, plugins, design, code)
- optimize top pages, top blog posts, services, and product pages
- research opportunities such as advertisers and promotional inquiries
- build relationships online and offline with their community
- support their community by following other blogs
- do phone or video interviews
- endorse products and honestly share opinions with audience
- establish consulting services with their blogging knowledge
- set up their newsletter, and are smart with their email marketing strategies
- prepare for each consultation with clients by doing prep work and post follow-up
- educate themselves constantly with free webinars and online courses
- do the bookkeeping if their blog is their business
- set up a sole proprietorship and find an accountant for the taxes
- attend conferences
- set up a podcast and expand their audience
- track their stats using Google Analytics
- collaborate on projects with other bloggers such as an eBook or other creations
- create their own products (Kindle book, an e-course, or a video series)